Background
Building Sales Strategy from the Ground Up
I lead sales strategy initiatives that connect market intelligence to retail execution. At Genesis Motor America, I work across the sales organization to shape go-to-market strategy, optimize dealer performance, and drive competitive positioning in the luxury segment.
Before Genesis, I spent several years at General Motors within the Cadillac sales organization — leading market analysis, supporting dealer network strategy, and building the analytical frameworks that informed executive decision-making.
I hold an MBA from the University of Michigan–Dearborn, where I focused on business analytics and strategic management. My approach combines executive-level strategic thinking with hands-on sales operations expertise.
What I Do
Areas of Expertise
Sales Strategy
Developing and executing go-to-market strategies that align OEM objectives with dealer network performance and volume targets.
Dealer Network Performance
Building frameworks to measure, benchmark, and improve dealer performance across sales, service, and customer experience.
Market & Competitive Intelligence
Analyzing competitor positioning, pricing dynamics, and market trends to inform strategic decisions across the sales organization.
Data-Driven Decision Making
Translating complex datasets into executive-ready insights that drive action at every level of the organization.
AI & Productivity Innovation
Applying generative AI tools to accelerate research, analysis, and reporting workflows across sales and strategy teams.
Cross-functional Leadership
Aligning sales, marketing, finance, and product teams around shared goals and coordinated execution.
Speaking
Recent Event
Women Automotive Network
Beyond the Buzz: AI for Automotive Leaders
Online masterclass for senior automotive leaders on integrating AI into your workflow, navigating ROI, and choosing the right tools for your role.
Featured Resource
AI Career Toolkit
As presented at the Women Automotive Network masterclass (watch the recording) — a curated guide to using generative AI with intention. From your first prompt to building your own skill files.
Explore the toolkit →Beyond Work
Off the Clock
When I'm not building sales strategies, you'll find me on the water. I sail whenever I can — regattas off the Southern California coast, cruising the Mediterranean, and exploring the South Pacific.
Between races and passages, I travel to Paris whenever the chance comes up. Something about the pace of the city, the architecture, and a good café keeps pulling me back.
Get in Touch
Let's Connect
Interested in discussing automotive strategy, AI productivity, or potential collaboration? Drop me a message or connect on LinkedIn.